Pamu is a brand concept for an ice cream company aiming to create a unique, locally sourced, and indulgent ice cream experience for its customers. Pamu draws its inspiration from the founder’s hometown of Auckland, New Zealand and its rich Maori heritage. The name "Pamu" itself is derived from the Maori word, meaning farm or pasture, reflecting the brand's connection to the land it sources from. Pamu prides itself on using only the finest, locally-sourced ingredients, predominantly coming from the founders farm.